Vol. 7, Issue 3 | September 2015
I’m Looking in my Corner…
By Santiago González
The Spanish Garden Center Association had invested heavily in promoting this spring plants to the final consumer in mass media and digital, enhancing the garden center as a specialist in the green world.
As a continuation of previous campaigns, there had been a specific directed onto terraces, patios and balconies. The campaign had a Sunday supplements advertising investment in major Spanish newspapers for a month and investing in Google Adwords with a promotional video.
Over 50% of the gardens used the contents or shared the news on Facebook.
A web www.planrenoveterrazas.com was also created to redirect consumers to our partners gardens.
Our Facebook VERDE ES VIDA magazine and will exceed 44,000 likes and is online at this website nearly 10,000 fans. www.verdeesvida.es
Santiago González
Spanish Garden Center Association
