June 2015: Update from Switzerland 2

Vol. 7, Issue 2  |  June 2015


Getting Plants into the News

By Othmar Ziswiler

From March through Easter, the Swiss newspapers wrote a lot about gardens, plants and the awakening nature. After Easter the media interest in garden topics slows down and this year we wanted to do something to continue the interest. We chose three plants from which we wanted to come in the daily press. These were strawberry hanging basket, Pelargonium Calliope / Caliente and grafted basil. 

It isn’t as easy as just sending a PR text to the editors. We have set up appointments with the journalists and have met them in person. The surprising thing was that the journalists often took an hour to talk with us about the plants and other garden topic. It showed clearly that our respondents have heard about “Urban Gardening” and this is an issue for their colleagues. The coverage of the plants with several articles and images was very appealing.


Othmar Ziswiler


 Click below for all of the stories from this issue:

Message from the President

Update from the IGCA Office


Australia Down Under


Celebrating Garden Days in Canada

Playing Games with the Spring in Czech Republic

Update from Denmark


Invasive Alien Species in France

Erwin Shares a Gem in Italy

Update from Ireland

Update from Japan


2015 Awards Competition in South Africa

Update from UK 



Ebert’s in USA Gets Customers Excited to Shop with Pre-Spring Tour